How and why to set up a Facebook Pixel?
Getting new clients for your eCommerce store could be complicated, but there are tools like Facebook Pixel that can help you to boost your sales. At first, let’s talk about how exactly Facebook Pixelsetting up magic works.
So, let’s start! Open the Facebook Ads Manager and click on the menu button on top and find the Assets column and select Pixels. Start the process by clicking on Create a Pixel. Choose a name for your pixel and click Next.
Now you have to copy and paste the pixel code to your website under the header tags. You can find the entire pixel code from the code box.
With Shoperb it is as easy as it gets. Click "Settings" and select "Facebook Pixel Configure", enter your "Pixel ID".
Make sure you don’t forget to make the status active (active on illustration).
If you want to gather more information, for example, a name and phone number, then activate the advanced matching.
Moving on to the Facebook Pixel Event Code. This is used for tracking actions on specific web pages. You can choose between lots of different events to meet your marketing goals on your eCommerce store.
As mentioned, it helps you to target the right audience. It will save you money and time which is why you should definitely install the pixel before running Facebook Ads.
You can track and retarget your customers with Facebook Pixel. You can create custom audiences that help you to target certain people, for example, who rejected payment or were not interested at first in your products. The most important thing - do not forget to turn it on! Facebook Pixel is a powerful tool with so many opportunities.
So, let’s start! Open the Facebook Ads Manager and click on the menu button on top and find the Assets column and select Pixels. Start the process by clicking on Create a Pixel. Choose a name for your pixel and click Next.
Now you have to copy and paste the pixel code to your website under the header tags. You can find the entire pixel code from the code box.
Setting Up Facebook Pixel with Shoperb
With Shoperb it is as easy as it gets. Click "Settings" and select "Facebook Pixel Configure", enter your "Pixel ID".
Make sure you don’t forget to make the status active (active on illustration).
If you want to gather more information, for example, a name and phone number, then activate the advanced matching.
Moving on to the Facebook Pixel Event Code. This is used for tracking actions on specific web pages. You can choose between lots of different events to meet your marketing goals on your eCommerce store.
Why you should set up Facebook Pixel
As mentioned, it helps you to target the right audience. It will save you money and time which is why you should definitely install the pixel before running Facebook Ads.
You can track and retarget your customers with Facebook Pixel. You can create custom audiences that help you to target certain people, for example, who rejected payment or were not interested at first in your products. The most important thing - do not forget to turn it on! Facebook Pixel is a powerful tool with so many opportunities.
Updated on: 26/05/2020
Thank you!