> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://support.shoperb.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# How and why to set up Google Analytics


###### Google Analytics

Google Analytics is another powerful tool to track your business goals. Under one Google account you can have up to 100 Google Analytics accounts and under one Google Analytics account up to 50 website properties. It is absolutely with no doubt powerful tool for your online store. 

Let’s start with how to set up your **Google Analytic**s account. Once you have created an account, you have to pass through the three steps to set up your **Google Analytics**. Click Sign Up and fill out the information about your website. Once you have finished, click on the **Get Tracking ID**. To move on, agree with the **Google Analytic**s terms and conditions. Now you have access to copy and paste the tracking code on your website. 

###### Set up in Shoperb

Find the Integrations category under **"Settings"** on the menu.

![](https://storage.crisp.chat/users/helpdesk/website/d70911b005775800/1-2-google-analytics_al8o7b.png)

![](https://storage.crisp.chat/users/helpdesk/website/d70911b005775800/1-3-google-analytics-shoperb_1rfqya4.png)

Enter your tracking ID and activate the status. And you’re all set up!

###### Tracking specifics with Google Analytics

With **Google Analytics** you can see from which websites or socialmedia ads your visitors came from to your online store. **Google Analytics** helps you to take more specific marketing steps for your further goals. It is easy to assign goals and keep track of them with **Google Analytics**. This method gives you an overview of what social media platforms you should target, which pages are getting the highest and lowest bounce rates. In conclusion, Shoperb team highly recommends you using Google Analytics to figure out your best marketing strategies with your ecommerce store.