How do I enable product tagging on Instagram?
Tagging products on Instagram is a great way to increase your sales by using one of the most popular social media channels.
Instagram shopping posts make it easier for people to shop the products they find on Instagram by viewing “tagged” products in posts. If you have an ecommerce business, you definitely don’t want to miss out on the opportunity to introduce your products also on Instagram. From Instagram, you can direct your customers right to your online shop.
How to product tag on Instagram?
Product tagging is as easy as tagging a person. To tag products on your posts you have to enable product tagging on Instagram. Here are following steps how to do it:
- Create a Facebook Catalog, you’ll find detailed explanation here.
- Set up an Instagram Shopping and connect your business profile to a Facebook Catalog of products.
Instagram has a general getting started article that you can follow here:
https://business.instagram.com/a/shopping-setup-guide
More detailed help and answer to specific questions can be found here under "Shopping on Instagram" section: https://help.instagram.com/307876842935851/
At first go to your profile, tap the "Settings" icon. Next click "Business", then "Sign up Instagram Shopping", then "Continue" and select a product catalog to connect to your profile. Select "Done".
Facebook has a great explanation how to create product catalog on Facebook platform: https://www.facebook.com/business/help/1275400645914358
We provide a way to integrate using Data Feed so please follow their help documentation on that.
You will find your store's product catalog data feed link from https://manage.shoperb.me/integrations under "Facebook Catalog" section.
How to tag products on your posts?
When you are done with adding a caption and editing a photo, tap edit and Tag Products from the Share Screen. Tap the products you want to tag and search for the right product, click done. You are all set! Happy Instagram product tagging!
Updated on: 02/06/2020
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